WeChat — the Chinese Facebook
Ok Guys, before we delve deeper into the marketing opportunities on WeChat, let’s first examine the facts.
The App was launched in 2011 by the Chinese communications provider Tencent. The original version of WeChat is called Weixin. In the beginning, it was initially nothing more than an instant messaging app (comparable to WhatsApp). But the number of users increased rapidly and Tencent integrated more and more new functions into the social media app. Today WeChat is the window to the world for most Chinese consumers. There is no reason to ever close the app again. In China, you can order food, call taxis, pay your electricity bill or book an international flight via the App.
WeChat is still called Weixin in China. WeChat is the name of the international version. WeChat runs on different servers than Weixin and has partly different functions than the original. In this way, Tencent retains control over who can enter the Chinese market and what content is distributed in the Chinese network.
Today, WeChat is, without doubt, the largest social media platform in China. Due to its many possibilities and functions, WeChat is much more than that. I would like to call it an “operating system”. In July 2019, WeChat had 1.15 billion users. This makes it the third-largest messenger service behind WhatsApp and Facebook Messenger. The app has permeated the everyday lives of Chinese users. Almost 80% of users (78%) spend more than 90 minutes a day on WeChat. Besides, WeChat is also used for work by 90% of users.
Why should you market on WeChat?
WeChat is the largest marketing platform in China. Consumers spend several hours a day on the app. They purchase desirable products and services, follow influencers, communicate with their friends and acquaintances, play games, read news and donate to charity. With WeChat, Tencent has created an app that makes almost all other apps on the market obsolete. The average daily user spends up to 2 hours a day within the WeChat app.
More over, WeChat replaces by its function WeChat Pay, the cash. I know it sounds hard for us to imagine a society without cash. But this is exactly what is happening in China. When I go to a bar in Shanghai in the evening, I don’t even take my wallet with me. I can store my scanned ID card within WeChat, and I don’t need money anymore.
These two paragraphs should underline how important WeChat has become as an app for the Chinese market. Without WeChat, it is no longer possible. If you want to establish yourself successfully in the Chinese consumer market, there is no way around WeChat.
Have you guys ever heard of WeChat? Do you think WeChat can enter the western market and change the western world as well? What would it be like for you guys to go out without needing cash anymore? Writhe me your answers in the comments below!
Are you as excited as I am right now? If you can’t wait and want to learn everything about WeChat, check out my book “How to Sell Big on WeChat” here.