As a plat­form hack­er you will only work with dig­i­tal con­tent. There­fore, you have to use dif­fer­ent kinds of soft­ware. But there is so much soft­ware out there! How can you find the right tool that fits to your plat­form hack or busi­ness model? 

I tried to cut down the need of dif­fer­ent soft­ware to dif­fer­ent stages. E.g. first you have to do some mar­ket or key­word research, there­fore I rec­om­mend you dif­fer­ent research tools to get the infor­ma­tion you need. I will try to cov­er up the most com­mon tools for the most com­mon platform. 

Next step you may need to edit your con­tent, so you will need some edit­ing tools. You see where this is going.

I only rec­om­mend soft­ware I’m using myself, so I can base my rec­om­men­da­tion on my own expe­ri­ence. Of course there are oth­er soft­ware tools I don’t know or I don’t use for any rea­son, so please con­sid­er my rec­om­men­da­tions as an ori­en­ta­tion to do deep­er research­es before spend­ing mon­ey on expen­sive software.


Also, if you know any soft­ware tools I do not know, feel free to give me some rec­om­men­da­tions as well! 

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Research Tools

Market Research Tools

The begin­ning of all plat­form hacks is a prop­er research. There­fore, you start with a mar­ket research. Who is your tar­get group/buyer per­sona. Can you find your tar­get group on your select­ed plat­form? How big is your tar­get audi­ence? How old is your tar­get group? What does your tar­get audi­ence does on the plat­form? Who do they fol­low? What con­tent do they like? What is their aver­age watch time and response rate? On what devices do they con­sume content? 

All these are ques­tions you can answer with a prop­er mar­ket research. To do so, I want to rec­om­mend you some con­sumer stud­ies and online tools, so you can check on your tar­get group. 

Also, I give you a free “ide­al cus­tomer sheet”, so you can fill out an exem­plary dream follower/client/customer/consumer. This will help you, to have a clear­er image in mind when you cre­ate your con­tent. Imag­ine you’re pub­lish­ing all your con­tent for that dream cus­tomer, and one day, you will meet that dream cus­tomer in your tar­get group.

Keyword Research Tools

If you are a blog­ger or if you post fre­quent­ly on plat­forms, you will need to use the right key­words. Key­words (and in a fur­ther approach #hash­tags) are ele­men­tary to be suc­cess­ful on plat­forms. All plat­forms work with algo­rithms. These algo­rithms are in 95% out of 100% also using key­words to rank and to eval­u­ate you, your pro­file or your post. So you bet­ter do your key­word research properly. 

Here I want to rec­om­mend you some research tools to find out, which key­words (or hash­tags) you shout post in your pro­file or content.

As always, feel free to rec­om­mend me soft­ware I do not know, you’re using and have made a great expe­ri­ence with 🙂

If you are not sure what and if you need addi­tion­al soft­ware, check out the ulti­mate hack­ers roadmap, that will help you to devel­op your hack­ing strat­e­gy on any platform.

Editing Tools

Image Editing Tools

Some plat­forms work very visu­al. There­fore, you need good pho­tos or graph­ics. I want to present you my favorite image edit­ing soft­ware tools and apps. Also, I will rec­om­mend you some great plat­forms you can use to out­source your image or video editing.

Video Editing Tools

Some plat­forms work exclu­sive­ly with videos (e.g. YouTube or Vimeo), oth­ers are open to video con­tent. In any way, when you want to work with videos, you’ll have to edit and cut them prop­er­ly. Videos can be a very strong brand­ing sup­port and should def­i­nite­ly always be con­sid­ered. I will help and rec­om­mend you some easy to use video edit­ing soft­ware and mobile apps.

Recording and Cutting Software

You can either record and cut sound con­tent (e.g. for pod­casts or music plat­forms) or you can record your com­put­er Screen (e.g. for Video cours­es). In order to make a good record­ing, let me rec­om­mend you some soft­ware tools I have tested. 

Content Organizing Tools

Pub­lish automized on dif­fer­ent chan­nels, orga­nize your con­tent plan­ner, plan con­tent in advance, out­source your con­tent, find guest authors, pub­lish in dif­fer­ent con­tent formats…etc.

All these are top­ics I want to cov­er in this part of this blog.

How To Sell Big

Monitoring Tools

When your final goal is to make some prof­it out of your plat­form suc­cess you should use mon­i­tor­ing soft­ware. These data dri­ven tools let you know how you per­formed. They can cal­cu­late your dai­ly or week­ly suc­cess, doc­u­ment you return on invest, let you know how your Ad cam­paign per­formed and how many clicks your post earned. These tools are super duper impor­tant to dri­ve suc­cess­ful cam­paigns and help you grow very fast. If you real­ly want to scale up, check on mon­i­tor­ing soft­ware. Here I want to give you a few rec­om­men­da­tions for the most com­mon platforms.