How to go viral on YouTube
YouTube is one of the most popular Social Media and Video Channels worldwide. Millions of Videos are seen every day. Now you may wonder, how to hack this platform. In this article, written by Moshood Bakare, you will learn how to go viral on YouTube in 2020. Let’s directly jump in!
How these Five YouTubers went viral and how you can too (in 2020)
The YouTube algorithm is that mad dog stopping a bunch of school kids from picking a ball that fell into the neighboring lot.
The dog will be nice and will allow them pick their ball if they give it what it wants.
However, they do not know what it wants.
So, they try all sort of gimmicks like making funny faces or throwing sticks to see if it will play catch.
The YouTube algorithm works the same way. You will need to beat it if you will ever go viral but like the kids with the dog, you do not know what it wants.
You can throw whatever you like at it but you will never go viral, unless you give it what it wants.
That is why we prepared this article on how to beat the YouTube algorithm and go viral. By the time you are done, you will know what the YouTube algorithm wants and how to make a video that will satisfy all its requirements.
To be clear, Google has never revealed how YouTube’s algorithm works, but several YouTubers have gone viral after they figured it out themselves.
We observed these five YouTubers to detect the trends that made them go viral. You could copy what they did too.
Let’s have a look at:
At the End you will find an easy 7‑step plan on how to go viral on YouTube in 2020. Click the link to directly jump to our 7‑step plan.
Derek Muller owns Veritasium. He has been doing YouTube since 2011, so he is definitely not a newbie.
Many of his videos went viral after they were featured on top websites like the BBC. However, his most popular video went viral because he beat YouTube’s algorithm.
The video, which explains why there are 96 million black balls on a Los Angeles reservoir, has 43 million views as of now.
How Veritasium went viral
Derek later made a video explaining why he went viral.
In the video, he explained that he optimized his video for two things:
- Click-through rate.
- Watch time.
1. What is Click-through rate (CTR)?
Your click-through rate (or impression click-through rate) is your views divided by your impressions, multiplied by 100.
That is, the number of times people clicked to watch your video divided by the number of times YouTube suggested your videos to people, times 100.
If YouTube shows your video to 100 people and only 10 clicked to watch, your CTR will be (10 ÷ 100) × 100. That is 10%.
2. What is watch time?
Your watch time (or audience retention) is the total amount of time people spend watching your video.
Let us say your video is 10-minutes long.
If a person watches it for a minute, YouTube counts that as one view and one-minute watch time.
If a second person watches it for say, five minutes, it becomes two views and six minutes watch time.
If a third person watches it for say, the whole 10 minutes, that is three views and 16 minutes watch time, and it goes on like that.
A higher watch time means your video is relevant while a lower watch time means it is not.
This makes watch time a more important metric than views, impressions or CTR. You will never go viral if your CTR is high and your watch time is low.
Unfortunately, most new YouTubers are more interested in views than watch time. Some even try gaming the algorithm by buying YouTube views. It will NOT work.
How Derek increased Veritasium’s click-through rate (CTR)
Prospective viewers do not know if your video is something they want to watch or not, so they have to guess.
And how do they guess?
They guess by checking the headline…
…and thumbnail of your video.
This is why Derek used:
- A clickbait headline.
- A clickbait thumbnail.
1. He used a clickbaity headline
Derek almost called his video something along the lines of “throwing shade balls”, until the YouTube wizard, Jimmy Donaldson (aka Mr. Beast), who knew the video would go viral, told him to use “Why are there 96 million shade balls on this lake?”
Derek used this title but not before changing “lake” to “reservoir”.
2. He used a clickbaity thumbnail
Derek used a clickbaity and yet professional and attractive thumbnail of himself with lots of black balls behind him. That is clickbait at its finest.
How Derek increased Veritasium’s watch time
1. He made a long video
Derek maximized his watch time by making a 12:07 minutes long video.
That makes sense. Think about it:
A three-minute video will have three views and nine minutes watch time if three people watched it to the end.
A 10-minute video on the other hand, will have three views and 15 minutes watch time if three people watched just half of it. And it could go all the way up to 30 minutes if they watched it to the end.
2. He made a quality video.
Derek’s video was topnotch. The shooting and editing were impressive and the script was first class.
This does not mean you need a professional video camera or a production studio to shoot a video. Your smartphone is enough to make a professional video. Just make sure you shoot at 1080p or higher.
2. Shelby Church
Shelby Church runs the YouTube page, Teen Makeup Tips.
(Shelby is more of a lifestyle video creator and rarely makes videos about makeup tips these days.)
She has been on YouTube since 2009 and has 1.45 million subscribers at the time of writing.
Her most popular video is “This is how much YouTube paid me for my 1,000,000 viewed video (not clickbait)”. That video got millions of views after it went viral sometime in 2019. It has 6.8 million views at the time of writing.
How Shelby Church went viral
Church did not make a dedicated video explaining why she went viral. But in a later video she made about how much she earned from that viral video, she mentioned that she went viral because:
- She increased her click-through rate.
- She increased her watch time.
How Shelby Church increased her click-through rate.
1. She optimized for YouTube search
Shelby made a video on a topic that
- Lots of people were searching for.
- Only few YouTubers had made videos on.
You can see that the competition for her target keyword is low.
And look at where she currently sits when we search for that keyword on YouTube.
2. She used a clickbaity headline
If you searched for how much YouTube paid a person for one million views, and saw two videos with these titles:
- This Is How Much YouTube Paid Me For My 1,000,000 Viewed Video
- This Is How Much YouTube Paid Me For My 1,000,000 Viewed Video (not clickbait)
Which video will you click? The second one, right?
Ironically, the phrase, “no clickbait” is actually a clickbait. Let us explain:
Clickbaits are not as bad as most people think. The term actually refers to any word or image you use to get people’s attention and entice them to click on your video.
They only got a bad reputation after dishonest video creators used them to trick people to watch their videos back at a time when YouTube used views to determine the popularity of a video.
3. She used a clickbaity thumbnail
Shelby used a neat, attractive professional and clickbaity thumbnail.
How Shelby increased her watch time.
Shelby did the same thing Derek did with his video.
1. She made a long video
Shelby’s viral video was 10:48 minutes long, making it one of her longest videos at the time. Many of her earlier videos never reached the 10 minutes mark.
Every other video she made thereafter (other than the one she made about international travel) are over 10 minutes long.
2. She made a quality video
The scripting, quality and editing of her video was superb.
3. She was sincere
Shelby is not the first YouTuber to make a video on how much YouTube paid her for a million views.
Many others YouTubers have made similar videos but most just rambled around and refused to reveal how much they made.
However, Shelby was honest and went straight to the point. She even included screenshots of her payments tab just so her viewers knew she was telling the truth.
And this is what one of her commenters had to say:
That comment alone got 47,000 likes and 492 replies. And it is just one of the thousands of similar comments she received.
3. The ContentBug
The ContentBug is owned by Cathrin Manning. She is a digital marketer who makes videos on search engine optimization (SEO), social media and blogging.
Cathrin’s case is particularly interesting because she had two videos go viral.
The first video is titled, “How long it takes to get monetized on YouTube: The review process, Google AdSense, & more!”
She uploaded the video sometime in July 2019 and it went viral in October, three months later. That video has over 500,000 views as of now.
That seems small compared to other videos here, but her earlier videos only got a few thousand views.
So it was a really big deal for her.
How The ContentBug went viral
In a video explaining how she went viral, Cathrin credits her success to two things:
- She made a video her viewers were interested in.
- She used good thumbnails in her videos.
Again, this boils down to click-through rate and watch time.
How Cathrin Increased The ContentBug’s click-through rate
1. She made a video people were interested in
Cathrin said she optimized her video for YouTube search.
And she did it so perfectly well that her first viral video is number one for “how long does it takes to get monetized on YouTube”…
…and is among the top three for “how to get monetized on YouTube”.
She also ranks for other similar keywords. (The competition for her main target keyword used to be low, but is sort of rising lately.)
2. She used a clickbaity thumbnail
You will agree that Cathrin has the best thumbnail among her competitors. And she uses those sort of thumbnails for all her videos.
3. She used a clickbaity title
Catherin’s headline informs her viewers that this is the only video they will ever need to watch about getting monetized on YouTube.
Cathrin uses these sorts of titles for all her videos.
How Cathrin increased The ContentBug’s watch time.
She made a high quality 12:15 minutes long video. Nuff said!
SideNote makes interesting explainer videos. It was founded in July 2018 and its first video was uploaded in November the same year.
The video that would later go viral was uploaded in December and it went viral in early 2019. It has over 2.5 million views as of now.
The video is about Queen Elizabeth’s burial.
How SideNote went viral
The owner of SideNote has not made a video explaining why his video went viral. However, it is obvious he nailed it when he made a video his subscribers loved.
(His subscribers provided the initial high CTR and watch time that made his video go viral.)
While people often talk about the Queen, they rarely talk about her dying. And even if they did, who knew the British government already had elaborate plans for her burial?
Anyone who made that video will probably go viral on the condition that it was optimized for a high click-through rate and watch time, which SideNote did.
How SideNote increased its click-through rate
1. It used a clickbaity title
The topic is a clickbait on its own and SideNote delivered it perfectly well.
2. It used a clickbaity thumbnail
At this point, you should know that every viral YouTuber uses a clickbaity thumbnail. SideNote uses clickbaity thumbnails for all its videos.
How SideNote increased its watch time
1. SideNote made a long quality video
SideNote’s viral video proves what we have been saying all along: Short videos never go viral.
SideNote’s earlier videos were always below the 10-minute mark. However, the viral video was 16:04 minutes long.
You might have noticed that some of the earlier (and shorter) videos have many views.
That is because YouTube suggested them to the people who watched the viral video. SideNote’s videos are very interesting, so it is no surprise that people watched them.
Some quick lessons you could learn from SideNote’s success
SideNote disproved many myths about going viral on YouTube or even starting a YouTube channel.
1. You need a camera or video studio to become a YouTuber
Many people delay their YouTube career because they think they need a camera or a professional video production studio before they can start making videos.
Nothing can be more false.
You do not need any of those. Your smartphone will do in most cases.
You do not even need a smartphone, so to say. SideNote makes its videos using pictures and footages downloaded from the internet.
2. You need to make many videos to go viral
This too is false.
SideNote had only six videos at the time one went viral. It currently has 13 videos.
SideNote makes videos occasionally, like once a month on the average. (Veritasium also makes a video every month.) The person behind SideNote is even fond of disappearing for months at a time.
YouTube is quality over quantity. The key to going viral is to create quality videos that people will actually watch.
And there is a limit to the number of quality videos you can make in a month unless you have a large team helping you out.
5. Vanessa Lau
A single viral video took Vanessa Lau from 1,500 to 20,000 subscribers in less than one month.
That video “How to gain Instagram followers organically 2020 (Grow from 0 to 5000 followers FAST!)” has 3.7 million views as of now.
How Vanessa Lau went viral
Vanessa later made a second video revealing what made her go viral.
Like the rest, she optimized for her click-through rate and watch time.
How Vanessa Lau increased her click-through rate
1. She optimized for YouTube search
Vanessa revealed she optimized her video for YouTube search. That is, she made her video based on keywords people were searching for.
2. She used a clickbaity headline
Vanessa used two headlines for her viral video.
- The main headline: “How to Gain Instagram Followers Organically 2020”
- And a clickbait headline: “Grow from 0 to 5000 followers FAST!”
She does the same thing with all her other videos.
You can see the clickbait titles always contain at least one trigger word.
(A trigger or power word is a word that inspires your viewers to act. They are often verbs, that is, action words.)
For the viral video, that trigger word was FAST. Going from zero to 5,000 followers is one thing. Going from zero to 5,000 followers FAST is another.
However, Vanessa says that you should make sure your video provides the value you promised in your title or else, people will leave your video faster than they clicked to watch it.
3. She added a date in her headline
You can see that Vanessa included a date in her headline.
That got her two things:
First, it made viewers know her video was recent and relevant. (She actually made the video towards the end of 2019 but optimized it for 2020.)
Today, she ranks No. 1 for that keyword.
Her video is also the most current (and quality) YouTube video on getting followers on Instagram.
The few ones with 2020 in their headline are low quality. The few quality ones with dates are for 2019.
The ones without dates could have been for 2018, 2017, 2016 or even 2010 when Instagram was founded.
Instagram’s algorithm is always changing. What works in 2019 may not work in 2020, not to talk of what worked in 2010.
Secondly, some viewers actually searched for how to gain Instagram followers in 2020.
Vanessa had the only 2020 video on YouTube at the time she went viral, so, she got all the traffic for that keyword.
4. She used a clickbaity thumbnail
We say this every time. Vanessa uses clickbaity thumbnails in her other videos.
How Vanessa Lau increased her watch time
By now, you should know that the only way you can ever increase your watch time is to make a long quality video. Vanessa’s viral video was 13.32 minutes long.
How to go viral on YouTube in 2020
At this point, you should have a very good idea on how to go viral on YouTube. You need to make a video with a:
- High click-through rate.
- High watch time.
For now, only two kinds of videos can guarantee you those. They are:
- Videos people love to watch.
- Videos people are searching for.
1. Make videos people love to watch
These sorts of videos are often about:
- Social media.
- Interesting facts.
- Popular YouTubers.
However, this strategy only works for YouTubers who have something very unique and at least, a few hundred or thousand subscribers.
(Those subscribers will give you the initial high click-through rate that will make you go viral.)
Even at that, it is more of a hit or miss kind of thing since you can never really know what your subscribers love.
In other words, this is not something a newbie should do, so we suggest you make videos that people are searching for.
2. Make videos people are searching for
This is the easier way to go viral on YouTube. However, you should target videos with:
- High search rates.
- Low search results.
That is, videos lots of people are searching for, but only few YouTubers have made something on.
Bonus point for you if:
- The few YouTubers who did, made terrible or outdated videos.
- The video falls under the “videos people love to watch category”.
Below are two methods to find these sorts of videos.
i. How to find videos people are searching for using keyword research tools
Let us say you want to teach people how to get more Instagram likes. “Instagram likes” will be your keyword.
We will need a YouTube keyword research plugin called vidIQ.
- Click here to get it for Mozilla Firefox.
- Click here to get it for Google Chrome and other Chromium browsers.
Note: vidIQ requires registration.
(There are other similar tools out there like TubeBuddy and YTConnect. However, they are pay-to-use. vidIQ is also a paid tool but it has a free option. We used the free option for this article.)
Go to Vidiq.com and click on the search icon.
Then click on keyword research.
Enter your keyword and press enter.
You can see “How to increase Instagram likes”, which is exactly what we want to make a video about.
The title receives some considerable searches every month and has a low competition.
(The other one with “free” actually has more searches but it is from people who want to buy likes without paying. You are not interested in that.)
Note: Take note of the related keywords you can see there. They are very useful.
Now search for “How to increase Instagram likes”. You should find more keywords.
However, you will be limited to only three or four related keywords because you are using the free version.
Nevertheless, you can always check YouTube for more keywords using the second method. Besides, it would not hurt if you used both methods together.
ii. How to find videos people are searching for using YouTube autocomplete
Warning: You will want to clear your browser data before you use this method, else YouTube will tailor the results to your search history.
There are two way to do this:
- The best option is to open a web browser you do not use often and clear your browser data. (Ctrl + Shift + Del will bring up the menu in most browsers.) Now close the browser and open it again.
- A second option is to put your current browser in incognito mode. (Ctrl + Shift + N will open the incognito mode in most browsers.) You will do your keyword research in the incognito window.
Once done, head over to Youtube.com
Type your keyword into the search bar. Do not press enter.
You can see that YouTube automatically completes your keyword. That is YouTube autocomplete in action. And those are terms that people actually searched for.
Now, you have a bunch of things you can write around, but there is a still a problem.
Can see that all the results start with “Instagram followers”? You will need to find words that come before them.
Find those by putting an asterisk * before your keyword.
You now have more options.
See that “How to increase Instagram likes” comes first? It means many people are searching for it.
Now, type the entire title into YouTube. Do not press enter.
You now have loads of closely related titles to choose from. However, the one with the date is the closest.
Now, we will do a quick research on both titles to see which is best. (If you have only one title, you will do a research on that single title. It is not necessary that you end up with two titles.)
First, enter the first title into the YouTube search bar. Press enter this time.
You can see the top results have lots of views and are quite recent. This means it is a good keyword and title.
Also, if you have the vidIQ extension running, you will also see some information on the lower right of the videos.
You can see the competition for that keyword is low. This is what you want.
Luckily for you, you can see that there are many things wrong with the top three videos.
- The thumbnails are terrible and suggest the videos will be boring.
- The headlines are stuffed with the keywords they are targeting.
- The videos are too short, and so on.
But people watch them anyway because no one has made a better video.
You could optimize for this title, but let us check the other one first.
Now, search for the other title.
You will notice the results are similar. (That is normal since both keywords are closely related.)
However, the competition for this one is weaker. The top three videos also have the same issues with the previous ones.
This is your goldmine.
It is better to go with the one with the date as your main keyword (Asides having a weaker competition, the dates also shows that your video is relevant.) The other one without the date will be your second keyword.
3. Make a quality video
Things do before you shoot
i. Do lots of research
Let me tell you a secret:
Most YouTubers are weak in research.
And unless you are doing a video that does not require extensive research, you will instantly have an edge if you spend more time researching your topic.
ii. Create a script
Many YouTubers do not create scripts. They just stand (or sit) in front of their cameras and start saying whatever comes into their head.
This makes your video long, boring and unstructured. You will also find yourself saying lots of “uhm”, “em” and looking confused for most part of the video. Those are watch time killers.
So create that script and edit it until it is good enough.
iii. Gather materials
Depending on the kind of video you are shooting, you may need to show other photos and videos in your video.
(You will often know what materials you need if you have a good script.)
Important: Stay away from copyrighted images, videos or audio because they could make YouTube delete your video.
iv. Rehearse your script
Read your script as you would do in front of the camera or microphone. This will make you catch last minute errors, familiarize you with the script and allow you perfect the flow and delivery.
v. Get a good microphone
Your audio is very important. In fact, it is more important than your video, so do not ever compromise on it.
You might need to invest in a good external microphone because the inbuilt microphones in most smartphones and digital cameras cannot capture crisp, noise-free audio.
Invest in a lapel (also called lavalier or clip on) microphone if you ever need to. They are cheap and work with most cameras and smartphones.
Also Check out the guide on the best recording microphones.
Things to do while you shoot
vi. Shoot in high resolution
Shoot in at least 1080p (1920 x 1080). If you are using pictures or footages, make sure they are of high quality.
vii. Take your time
Many newbie YouTubers think they need to start talking from the time they start recording until the end. This is false.
Your favorite YouTubers make many behind-the-scene pauses. You should too. Use that time to catch your breath, drink water and rehearse the lines you are about to recite.
You can always remove unneeded audio or video during editing.
viii. Avoid camera shakes
Shaky videos give people headache.
You could get a phone or camera tripod if you can afford one. Else, you could just balance your phone or camera on top of a desk, book or whatever.
ix. Use lots of light
Good camera + bad lighting = bad video
Poor lighting will make your video appear grainy and low quality, so you should only shoot in areas with lots of lights.
x. Shoot from different angles
Single shot videos gets boring quickly, and for YouTubers, boredom equals lower watch time. So, you will need to shoot from several angles.
Some YouTubers even make two recordings of the same video from different angles and alternate between them.
You do not need to shoot the whole video twice. Shooting a few scenes is enough.
Things to do after you shoot
xi. Cut, cut and cut
Do not be too attached to your video. Delete whatever is not good enough. You may even need to reshoot parts of your video. Do it!
xii. Avoid useless transitions
We know you will love to test your latest video editing skills but please, avoid those needless transitions. They give people headaches and will kill your watch time.
4. Optimize for a longer watch time
i. Make longer videos
Longer videos have longer watch times.
However, do not add nonsense information to turn a five-minute video into a 10-minute video. (Viewers will stop watching the moment they realize you have nothing to say.)
Instead, double down on your research. You will always find some new information you could add to your script.
ii. Optimize your introduction
Your introduction is the most important part of your video.
When people click on your video, they are still wondering whether it is good or not and are very much ready to leave the moment they suspect it is not.
A good intro is:
- Straight to the point.
Do not go around telling people the backstory of the situation. Go straight to the point.
Do not tell people your name or the name of your page either.
If you will ever mention your name, something like, “Hi, this is [insert your name] from [insert your page name]” will do. It is brief and takes a takes less than two seconds to say. (However, don’t put it at the beginning of your video.)
Lastly, do not ever tell viewers to:
- Like the video.
- Subscribe to the channel.
- Click on the share button.
Save all that for the end of your video.
iii. Avoid intro animations
You know those wack and classless animations you see at the beginning of many YouTube videos?
They are intro animations and are watch time killers. In fact, most YouTubers no longer use them.
Use them sparingly if you will ever use them. Make sure they:
- Have bright colors.
- Are easy on the eyes.
- Are no longer than two seconds.
And please, do not add those explosion sounds.
Lastly, do not put intro animations at the beginning of your video. Instead, put them right after the introduction and just before you go into the main content of your video.
Once done with the intro animation, move into the main content of your video immediately.
iv. Use retention tactics
Retention tactics are those “tricks” you use to keep people watching.
In this article, you should have noticed we used phrases like:
- That got her two things:
- Let me tell you a secret:
- We will get back to that shortly.
Those are all retention tactics.
You know the way you get curious, lean closer to your friend and give them your full attention when they tell you “let me tell you a secret about…”
Retention tactics have the same effect. They will make you curious and keep you reading.
Anything you say (or do) to make a person curious about what you are about to say (or do) next is a retention tactic.
You need to use retention tactics all through your videos, especially in the introduction.
v. Make your video lively
Add some life to your video. Smile, move your arms and body, and talk as if you are excited about what you are talking about.
This rule still applies even if you are recording an audio.
You do not want people thinking someone woke you from sleep and forced you in front of a microphone at gunpoint.
vi. Be honest
Honesty is a retention tactic on its own. Never make promises you do not intend to keep.
No matter how dope your video appears to be, people will leave the moment they realize the content of your video is different from what you promised in your headline.
That makes your video a bad clickbait.
Bad clickbait = lower watch time.
vii. Use an outro
The outro is whatever you do at the end of your video. Like the intro, it should be brief and straightforward.
You should also avoid outro animations.
Instead, tell people to like your video if they enjoyed it and subscribe. (You should tell them how important the likes and subscriptions are to you.)
Then tell them leave a comment about what they loved about your video, the new thing they learned or something else they were doing that worked or did not work for them.
After that, you tell them to watch other videos on your channel. You redirect them using YouTube links, cards and end sceens.
5. Optimize for a high click-through rate
Your click-through rate is highest right after you upload a video. The initial impressions and views comes from the people who have subscribed to your YouTube page.
Like the other YouTubers, you need to do three things.
- Use a clickbaity headline.
- Use a clickbaity thumbnail.
- Do some marketing.
i. Use a clickbaity headline
The most successful YouTubers write several headlines for their videos before selecting the best. You should too.
A good headline:
- Includes a clickbait.
- Is below 62 characters.
- Is not written in all caps.
Also, the most important information in your title should come first.
ii. Use a clickbaity thumbnail
Every viral YouTuber used clickbaity thumbnails in their video. The thumbnails have lots of light and often contain some text.
You also see that the texts are always clear, bold and white with a bright shadow.
You will also notice that the YouTubers:
- Stare right at you.
- Show lots of emotions on their faces.
- Make gestures with their hands.
- Show something related to the video.
Lastly, the photos are attracting and not shocking, sensational, disgusting, indecent, violent or sexual.
iii. Do some marketing
While most YouTubers do not talk about this, it would not hurt if you do some marketing. Share your video on social media, online forums like Reddit, and so on.
6. Optimize it for YouTube search
i. Add your keywords to your headline, description and tags
Add your keywords to your:
- Video File
Your keyword should appear no more than once in your headline and at least, thrice in your description. One of them should be in the opening sentence.
(Make sure your description is long enough and the keywords flow with the rest of the sentence.)
You should also include some related keywords in your description and tags.
You should have gotten your related keywords from YouTube autosuggest and vidIQ. However, you can also get them from your competition.
To do that, toggle the Enable Inline Keywords option on in vidIQ.
It will show you the tags (keywords your competitors are ranking for). Copy the useful ones.
You could also use vidIQ and YouTube autosuggest to find more keywords related to these keywords.
You could visit individual videos and use vidIQ to see the keywords they are ranking for.
ii. Name your video after your title
Before uploading your video to YouTube, change the title of your video file to the same one you intend to use on YouTube.
iii. Mention your keywords in your video
Google and YouTube can “hear” your videos, so you will need to mention your keyword so they know it is related to your video.
Mention your keyword at least once in your intro and several other times throughout your video. Just make sure they are very relevant are do not disrupt the flow of the video.
7. Optimize for more engagement
Engagements are the likes, dislikes, shares, comments and subscriptions generated by your video.
YouTube uses them to determine the relevance of your video. (Remember that only relevant videos go viral.)
Your engagement is proportional to watch time. That is, it increases as your watch time increases.
A high watch time and positive engagement (that is, less dislikes) will make the algorithm pick your video, making it go viral.
While you can do almost nothing about your engagement, there are one or two things you could do.
- Encourage people to ask questions and leave comments.
- Answer comments left by readers.
Tell viewers to ask questions and leave comments in your outros. You can also drive the conversation by pinning a comment to the top of your comment section.
Answering comments instantly increases your engagement since YouTube also counts your comments towards your engagement.
You should know how to go viral at this point. If you do it properly, your videos will start appearing in YouTube search and if it is good enough, it will go viral. This is usually after a few months (three on the average).
That said, what else did you learn? Let us hear in the comments.
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