Within WeChat exist different models to integrate E‑Commerce. This is very useful, especially regarding the functions of WeChat Pay. Let’s have a quick view on how E‑Commerce is integrated on WeChat.
I have already briefly mentioned that companies can open their stores in the WeChat empire via their account. Companies that open such a store have their app within the WeChat app. Customers can access these stores by clicking on the link to the store on the company’s homepage. If the customers want to shop, they first go to the “Profile” page of the retail company and can find out about current trends and offers. If they now want to buy this product, they click into the store and there on the product. In the last step, they pay for the product with the WeChat Wallet. For this process, customers only remain in the WeChat social media app. They do not even have to leave it.
Influencers and individuals also can open their stores via their “Subscription Account” where they can pay with WeChat Pay.
This feature allows vendors and brand owners to distribute cards and coupons to their customers. This offer is used for membership cards, prepaid cards, coupons or vouchers. These promotional cards are then sent directly to customers as messages. They can also be distributed via articles, menus, automatic messages, H5 pages, external partner apps, offline, as QR codes and via WeChat Shake. The possibilities for marketers are almost unlimited here. The Chinese love marketing. Especially with these coupons, they can live out this passion to their heart’s content.
Users can save their cards and coupons in their WeChat account. There is a separate area for this, called “Cards&Offers”. The app sends out timely notifications before a coupon expires. Some cards and coupons can also be shared with friends. This feature is especially interesting for merchants who want to create virality with their campaign.
The Brand Zone has been available on WeChat since December 2017. It is also a feature with a search function. With this function, a brand name can be entered as a keyword in the search bar. The first two results show the brand’s WeChat store and its latest collection, the second result shows the brand’s official account page. In this way, traffic can be generated for the brand on both channels.
The Chinese love WeChat Pay and it is very widespread. The introduction of WeChat Pay has taken online marketing to a new level. Customers can now pay for their purchases directly from the app makes it essential for retailers and the private labels to be present on WeChat. WeChat not only changes the way goods are paid for but also the definition of a social media platform.
And this is how E‑commerce can be integrated in WeChat. Let me know what ever is running to your mind on this subject, in the comments down below!