E‑Commerce on WeChat

With­in WeChat exist dif­fer­ent mod­els to inte­grate E‑Commerce. This is very use­ful, espe­cial­ly regard­ing the func­tions of WeChat Pay. Let’s have a quick view on how E‑Commerce is inte­grat­ed on WeChat.

WeChat Stores

I have already briefly men­tioned that com­pa­nies can open their stores in the WeChat empire via their account. Com­pa­nies that open such a store have their app with­in the WeChat app. Cus­tomers can access these stores by click­ing on the link to the store on the com­pa­ny’s home­page. If the cus­tomers want to shop, they first go to the “Pro­file” page of the retail com­pa­ny and can find out about cur­rent trends and offers. If they now want to buy this prod­uct, they click into the store and there on the prod­uct. In the last step, they pay for the prod­uct with the WeChat Wal­let. For this process, cus­tomers only remain in the WeChat social media app. They do not even have to leave it.

Influ­encers and indi­vid­u­als also can open their stores via their “Sub­scrip­tion Account” where they can pay with WeChat Pay.

 

Cards and Coupons

This fea­ture allows ven­dors and brand own­ers to dis­trib­ute cards and coupons to their cus­tomers. This offer is used for mem­ber­ship cards, pre­paid cards, coupons or vouch­ers. These pro­mo­tion­al cards are then sent direct­ly to cus­tomers as mes­sages. They can also be dis­trib­uted via arti­cles, menus, auto­mat­ic mes­sages, H5 pages, exter­nal part­ner apps, offline, as QR codes and via WeChat Shake. The pos­si­bil­i­ties for mar­keters are almost unlim­it­ed here. The Chi­nese love mar­ket­ing. Espe­cial­ly with these coupons, they can live out this pas­sion to their heart’s content.

Users can save their cards and coupons in their WeChat account. There is a sep­a­rate area for this, called “Cards&Offers”. The app sends out time­ly noti­fi­ca­tions before a coupon expires. Some cards and coupons can also be shared with friends. This fea­ture is espe­cial­ly inter­est­ing for mer­chants who want to cre­ate viral­i­ty with their campaign.

 

WeChat Brand Zone

The Brand Zone has been avail­able on WeChat since Decem­ber 2017. It is also a fea­ture with a search func­tion. With this func­tion, a brand name can be entered as a key­word in the search bar. The first two results show the brand’s WeChat store and its lat­est col­lec­tion, the sec­ond result shows the brand’s offi­cial account page. In this way, traf­fic can be gen­er­at­ed for the brand on both channels.

The Chi­nese love WeChat Pay and it is very wide­spread. The intro­duc­tion of WeChat Pay has tak­en online mar­ket­ing to a new lev­el. Cus­tomers can now pay for their pur­chas­es direct­ly from the app makes it essen­tial for retail­ers and the pri­vate labels to be present on WeChat. WeChat not only changes the way goods are paid for but also the def­i­n­i­tion of a social media platform.

And this is how E‑commerce can be inte­grat­ed in WeChat. Let me know what ever is run­ning to your mind on this sub­ject, in the com­ments down below!

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Nora

Nora Holtmann is a passionate platform hacker: She loves to discover new platforms and explore their technical possibilities for new businesses. Her specialty is developing new digital business models for social media platforms and reporting on them in books and blogs. That you are reading about her here is the best proof that it works. As a lecturer, she trains online marketing managers and helps them to develop creative opportunities for their companies. Her passion is traveling. When she is not traveling with her backpack, she travels the world via the internet. This way she has made contacts all over the world. She lives in Berlin and also loves to travel culinary to the countries where she is currently mentally active (currently China and Korea are on the menu). Nora Holtmann can be booked for lectures and seminars. Also check out her books on Amazon!

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