The best chance to sell WeChat on a large scale is by using promotions. Even if the launch of a campaign is not possible in WeChat itself, the articles and interactive special offers or giveaways can be used to attract customers.
What are the best content strategies on WeChat? The success of an account depends on how well the content reaches the hearts of the users. WeChat articles are generally longer and more informative than posts on other social media channels. Potential customers are interested in content that is useful to them, informative and delivers content worth sharing. But Chinese people also like to read emotional texts. Other texts fall into the categories hot topics, news, and special offers.
It is important for brands (individuals or companies) to communicate with their customers via content. Content is the new currency for customer acquisition on the Internet, customers want to inform themselves before they buy something. They want to know what advantages and disadvantages the products offer them, but most of all they want to know how the offered products solve their problems or make their wish come true.
Similar to the messenger services we know in the West (see WhatsApp or Facebook Messenger), WeChat can be used to send text messages, voice messages, pictures, videos and documents to contacts and groups. Audio or video calls can also be made via WeChat. You can also share links from other apps (like LinkedIn, Spotify, Weibo, etc.).
Furthermore, WeChat is also a social media platform. That means there are profile pictures, galleries, stories, fan groups, likes, etc. as we know them from our social media platforms like Instagram, Facebook or LinkedIn.