5 Successfull Content Strategies on WeChat

What are the best con­tent strate­gies on WeChat? The suc­cess of an account depends on how well the con­tent reach­es the hearts of the users. WeChat arti­cles are gen­er­al­ly longer and more infor­ma­tive than posts on oth­er social media chan­nels. Poten­tial cus­tomers are inter­est­ed in con­tent that is use­ful to them, infor­ma­tive and deliv­ers con­tent worth shar­ing. But Chi­nese peo­ple also like to read emo­tion­al texts. Oth­er texts fall into the cat­e­gories hot top­ics, news, and spe­cial offers.

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Content Broadcasting on WeChat

It is impor­tant for brands (indi­vid­u­als or com­pa­nies) to com­mu­ni­cate with their cus­tomers via con­tent. Con­tent is the new cur­ren­cy for cus­tomer acqui­si­tion on the Inter­net, cus­tomers want to inform them­selves before they buy some­thing. They want to know what advan­tages and dis­ad­van­tages the prod­ucts offer them, but most of all they want to know how the offered prod­ucts solve their prob­lems or make their wish come true.

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How does WeChat work?

Sim­i­lar to the mes­sen­ger ser­vices we know in the West (see What­sApp or Face­book Mes­sen­ger), WeChat can be used to send text mes­sages, voice mes­sages, pic­tures, videos and doc­u­ments to con­tacts and groups. Audio or video calls can also be made via WeChat. You can also share links from oth­er apps (like LinkedIn, Spo­ti­fy, Wei­bo, etc.).

Fur­ther­more, WeChat is also a social media plat­form. That means there are pro­file pic­tures, gal­leries, sto­ries, fan groups, likes, etc. as we know them from our social media plat­forms like Insta­gram, Face­book or LinkedIn.

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