The WeChat Mini Programs

WeChat Shopping through WeChat Mini Programs

Because shop­ping is more than just spend­ing mon­ey. Just as we in the West are accus­tomed to strolling through shop­ping miles and being enter­tained by the range and new prod­ucts on offer alone, the Chi­nese have dis­cov­ered the game of new prod­uct offer­ings for their leisure time enjoy­ment. Chi­nese peo­ple spend a lot of time with small games, puz­zles, pho­to­shoots, etc. on the Inter­net. This pas­sion is of great inter­est to the com­pa­ny Ten­cent (Founder of WeChat).

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Advertisement Formats on WeChat

Advertisement on WeChat

WeChat is Chi­na’s largest mar­ket­ing plat­form. Nev­er­the­less Adver­tise­ment on WeChat is a bit spe­cial. Since the Chi­nese con­sumer mar­ket is very young in two respects (con­sumers are young, but the mass mar­ket is only a few years old), Chi­nese con­sumers react to adver­tise­ments twice as often as in a glob­al comparison.

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How to find Influencer (KOLs) on WeChat

Influencers on WeChat

Influ­encers (named Key Opin­ion Leader (KOLs) in Chi­na) have a high pri­or­i­ty in the Chi­nese mar­ket. Their main task is to pro­mote “offi­cial accounts”, con­tent or cam­paigns. Influ­encers are char­ac­ter­ized by their own fol­low­ers, there­fore, influ­encers can have a big impact on brand aware­ness, the acqui­si­tion of new fol­low­ers and the cred­i­bil­i­ty and authen­tic­i­ty of a brand.

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5 Successfull Content Strategies on WeChat

What are the best con­tent strate­gies on WeChat? The suc­cess of an account depends on how well the con­tent reach­es the hearts of the users. WeChat arti­cles are gen­er­al­ly longer and more infor­ma­tive than posts on oth­er social media chan­nels. Poten­tial cus­tomers are inter­est­ed in con­tent that is use­ful to them, infor­ma­tive and deliv­ers con­tent worth shar­ing. But Chi­nese peo­ple also like to read emo­tion­al texts. Oth­er texts fall into the cat­e­gories hot top­ics, news, and spe­cial offers.

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Content Broadcasting on WeChat

It is impor­tant for brands (indi­vid­u­als or com­pa­nies) to com­mu­ni­cate with their cus­tomers via con­tent. Con­tent is the new cur­ren­cy for cus­tomer acqui­si­tion on the Inter­net, cus­tomers want to inform them­selves before they buy some­thing. They want to know what advan­tages and dis­ad­van­tages the prod­ucts offer them, but most of all they want to know how the offered prod­ucts solve their prob­lems or make their wish come true.

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