The Pros and Cons of Using Instagram for Business

The Pros and Cons of Using Instagram for Business

You can sell big on Insta­gram. Yep, you heard me. So maybe Tik­Tok came out with some stiff com­pe­ti­tion, but Insta­gram isn’t dead yet. It is still trendy, it is still cool, and it is still one of your best options for gain­ing vis­i­bil­i­ty for your brand on social media. Because, fun­da­men­tal­ly, Insta­gram is a social net­work­ing appli­ca­tion, or tool, that was cre­at­ed for peo­ple to share pic­tures and videos from a smart­phone. How much more ‘vis­i­ble’ can you get than with pho­tos and videos?

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How To Go Viral On YouTube

How to go viral on YouTube

YouTube is one of the most pop­u­lar Social Media and Video Chan­nels world­wide. Mil­lions of Videos are seen every day. Now you may won­der, how to hack this plat­form. In this arti­cle, writ­ten by Mos­hood Bakare, you will learn how to go viral on YouTube in 2020. Let’s direct­ly jump in!

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Why marketers should use Quora

Using Quora…

As mar­keters, we all have to find a bal­ance between a robust inbound mar­ket­ing strat­e­gy and a spread that is too thin. There­fore, it is super impor­tant that we place our texts wise­ly. Maybe you’ve heard of Quo­ra, but maybe you’ve writ­ten it off as just anoth­er plat­form to be man­aged with effort in exchange for a lit­tle in return.

Well, I encour­age you to rethink that. Quo­ra is a very under­used plat­form that has great poten­tial to sup­port and devel­op your own mar­ket­ing strate­gies — which makes the time and effort very worthwhile.

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The WeChat Mini Programs

WeChat Shopping through WeChat Mini Programs

Because shop­ping is more than just spend­ing mon­ey. Just as we in the West are accus­tomed to strolling through shop­ping miles and being enter­tained by the range and new prod­ucts on offer alone, the Chi­nese have dis­cov­ered the game of new prod­uct offer­ings for their leisure time enjoy­ment. Chi­nese peo­ple spend a lot of time with small games, puz­zles, pho­to­shoots, etc. on the Inter­net. This pas­sion is of great inter­est to the com­pa­ny Ten­cent (Founder of WeChat).

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Merging of online and offline shopping: WeChat Pay and it’s functions

Merging of online and offline shopping

What the West is still regard­ing as dif­fer­ent worlds have long since found each oth­er in Chi­na. The dis­tinc­tion between “online” and “offline” shop­ping has been abol­ished. With­in the WeChat Wal­let, it does­n’t mat­ter whether you pay for an order from the Inter­net or at the cash reg­is­ter. Read More

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Advertisement Formats on WeChat

Advertisement on WeChat

WeChat is Chi­na’s largest mar­ket­ing plat­form. Nev­er­the­less Adver­tise­ment on WeChat is a bit spe­cial. Since the Chi­nese con­sumer mar­ket is very young in two respects (con­sumers are young, but the mass mar­ket is only a few years old), Chi­nese con­sumers react to adver­tise­ments twice as often as in a glob­al comparison.

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How to find Influencer (KOLs) on WeChat

Influencers on WeChat

Influ­encers (named Key Opin­ion Leader (KOLs) in Chi­na) have a high pri­or­i­ty in the Chi­nese mar­ket. Their main task is to pro­mote “offi­cial accounts”, con­tent or cam­paigns. Influ­encers are char­ac­ter­ized by their own fol­low­ers, there­fore, influ­encers can have a big impact on brand aware­ness, the acqui­si­tion of new fol­low­ers and the cred­i­bil­i­ty and authen­tic­i­ty of a brand.

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