Book Recommendations

My Book Recommendations

Welcome to my book recommendation page. Honestly, this is my favorite recommendation page on this blog. I love to find great new books, and so I assume you are. I hope within these books you will find a new source of inspiration, knowledge and growth.

To have a bet­ter struc­ture I cat­e­go­rized my rec­om­men­da­tions into the fol­low­ing categories:

My Recommended Books on Platforms, Business Models and Platform Strategies

Platform Revolution by G. Parker and M. Van Alstyne

A prac­ti­cal guide to the new econ­o­my that is trans­form­ing the way we live, work, and play.

Uber. Airbnb. Ama­zon. Apple. Pay­Pal. All of these com­pa­nies dis­rupt­ed their mar­kets when they launched. Today they are indus­try lead­ers. What’s the secret to their success?

These cut­ting-edge busi­ness­es are built on plat­forms: two-sided mar­kets that are rev­o­lu­tion­iz­ing the way we do business.

Platform Scale by Sangeet Paul Choudary

Over the last decade or so, we’re see­ing the emer­gence of a new form of scale. Today’s mas­sive­ly scal­ing star­tups — which rapid­ly grow to mil­lions of users and bil­lions in val­u­a­tion — do not sell a prod­uct or ser­vice. Instead, they build a plat­form on which oth­ers can cre­ate and exchange val­ue.

The many man­i­fes­ta­tions of the plat­form busi­ness mod­el — social media, the peer econ­o­my, cryp­tocur­ren­cies, APIs and devel­op­er ecosys­tems, the Inter­net of things, crowd­sourc­ing mod­els, and many oth­ers — are becom­ing increas­ing­ly relevant.

Plat­form Scale lays out a struc­tured approach to design­ing and grow­ing a plat­form busi­ness mod­el and address­es the key fac­tors lead­ing to the suc­cess and fail­ure of these businesses.

Platform Strategy by Laure Claire Reillier and Benoit Reillier

Dur­ing the last decade, plat­form busi­ness­es such as Uber, Airbnb, Ama­zon and eBay have been tak­ing over the world. In almost every sec­tor, tra­di­tion­al busi­ness­es are under attack from dig­i­tal dis­rupters that are effec­tive­ly har­ness­ing the pow­er of com­mu­ni­ties. But what exact­ly is a plat­form busi­ness and why is it dif­fer­ent? In Plat­form Strat­e­gy, Lau­re Claire Reil­li­er and Benoit Reil­li­er pro­vide a prac­ti­cal guide for stu­dents, dig­i­tal entre­pre­neurs and exec­u­tives to under­stand what plat­forms are, how they work and how you can build one successfully.

My Recommended Books on Social Media Platforms

LinkedIn Unlocked by Melonie Dodaro

LinkedIn is an untapped gold­mine of leads but few peo­ple under­stand how to con­vert those leads into clients.

The sad fact is, there are very few who are using LinkedIn to build mean­ing­ful con­nec­tions that trans­late into mea­sur­able sales results. For­get the old sales and mar­ket­ing gim­micks. In this eye-open­ing book, Mel­onie Dodaro explains how to mas­ter social sell­ing on LinkedIn to gen­er­ate B2B leads and clients.

Instagram Power by Jason Miles

The essen­tial guide to mar­ket­ing and build­ing your busi­ness on Insta­gram — today’s hottest social media platform

While oth­er social sites are declin­ing in pop­u­lar­i­ty, Insta­gram is hot­ter than ever—and shows no signs of cool­ing off any time soon. But it’s not just users that are flock­ing to the site, mar­keters love it too. With more fea­tures and mar­ket­ing capa­bil­i­ties than ever, Insta­gram is a chan­nel that smart mar­keters can’t afford to avoid.

Pinterest Marketing by Kerrie Legend

Pin­ter­est Mar­ket­ing: 80k to 14+ Mil­lion in 3 Months focus­es not just on the basic aspects of grow­ing your blog into a busi­ness, but also how to ampli­fy your Pin­ter­est reach so that your web­site receives hun­dreds of thou­sands of view­ers dai­ly, grow­ing your email list and makes the con­ver­sion from vis­i­tor to hap­py customer.

One Million Followers by Brendan Kane

Over 60 bil­lion online mes­sages are sent on dig­i­tal plat­forms every day, and only a select few suc­ceed in the mad scram­ble for cus­tomer atten­tion. 

This means that the ques­tion for any­one who wants to gain mass expo­sure for their trans­for­ma­tive con­tent, busi­ness, or brand or con­nect with audi­ences around the globe is no longer if they should use social media but how to best take advan­tage of the numer­ous dif­fer­ent platforms.

My Recommended Books on Online Marketing Secrets

DotCom Secrets by Russell Brunson

In Rus­sell Brun­son’s expe­ri­ence, after work­ing with hun­dreds of thou­sands of busi­ness­es he real­ized that low traf­fic or con­ver­sions are symp­toms of a much greater prob­lem that’s a lit­tle hard­er to see (that’s the bad news), but a lot eas­i­er to fix (that’s the good news).

Inside this book will find the actu­al play­book we cre­at­ed after run­ning thou- sands of tests and per­fect­ing what works online. You now have access to all of the process­es, fun­nels and scripts that we used to scale com­pa­nies online.

Dot­Com­Se­crets will give you the mar­ket­ing fun­nels and the sales scripts you need to be able to turn on a flood of new leads into your business.

Build a Money Machine by Peng Joon

Build a Mon­ey Machine reveals a sim­ple 5 step sys­tem used to build, grow and explode any busi­ness online. Each chap­ter is care­ful­ly con­struct­ed from the basics of start­ing out all the way to automat­ing the entire busi­ness.

The book walks the read­er through Peng Joon’s jour­ney from start­ing out in debt to becom­ing one of the top online ven­dors in the world.

SEO 2020 by Adam Clarke

No mat­ter your back­ground, SEO 2020 will walk you through search engine opti­miza­tion tech­niques used to grow count­less com­pa­nies online, exact steps to rank high in Google, and how get a ton of cus­tomers with SEO. First, let me tell you a lit­tle secret about SEO marketing…

They Ask, You Answer by Marcus Sheridan

A Rev­o­lu­tion­ary Approach to Inbound Sales, Con­tent Mar­ket­ing, and Today’s Dig­i­tal Con­sumer, Revised & Updated

The rev­o­lu­tion­ary guide that chal­lenged busi­ness­es around the world to stop sell­ing to their buy­ers and start answer­ing their ques­tions to get results; revised and updat­ed to address new tech­nol­o­gy, trends, the con­tin­u­ous evo­lu­tion of the dig­i­tal con­sumer, and much more