My Book Recommendations
Welcome to my book recommendation page. Honestly, this is my favorite recommendation page on this blog. I love to find great new books, and so I assume you are. I hope within these books you will find a new source of inspiration, knowledge and growth.
To have a better structure I categorized my recommendations into the following categories:
My Recommended Books on Platforms, Business Models and Platform Strategies
Platform Revolution by G. Parker and M. Van Alstyne
A practical guide to the new economy that is transforming the way we live, work, and play.
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?
These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business.
Platform Scale by Sangeet Paul Choudary
Over the last decade or so, we’re seeing the emergence of a new form of scale. Today’s massively scaling startups — which rapidly grow to millions of users and billions in valuation — do not sell a product or service. Instead, they build a platform on which others can create and exchange value.
The many manifestations of the platform business model — social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others — are becoming increasingly relevant.
Platform Scale lays out a structured approach to designing and growing a platform business model and addresses the key factors leading to the success and failure of these businesses.
Platform Strategy by Laure Claire Reillier and Benoit Reillier
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.
My Recommended Books on Social Media Platforms
LinkedIn Unlocked by Melonie Dodaro
The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening book, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients.
Instagram Power by Jason Miles
The essential guide to marketing and building your business on Instagram — today’s hottest social media platform
While other social sites are declining in popularity, Instagram is hotter than ever—and shows no signs of cooling off any time soon. But it’s not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can’t afford to avoid.
Pinterest Marketing by Kerrie Legend
Pinterest Marketing: 80k to 14+ Million in 3 Months focuses not just on the basic aspects of growing your blog into a business, but also how to amplify your Pinterest reach so that your website receives hundreds of thousands of viewers daily, growing your email list and makes the conversion from visitor to happy customer.
One Million Followers by Brendan Kane
Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.
This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.
My Recommended Books on Online Marketing Secrets
DotCom Secrets by Russell Brunson
In Russell Brunson’s experience, after working with hundreds of thousands of businesses he realized that low traffic or conversions are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news).
Inside this book will find the actual playbook we created after running thou- sands of tests and perfecting what works online. You now have access to all of the processes, funnels and scripts that we used to scale companies online.
DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.
Build a Money Machine by Peng Joon
Build a Money Machine reveals a simple 5 step system used to build, grow and explode any business online. Each chapter is carefully constructed from the basics of starting out all the way to automating the entire business.
The book walks the reader through Peng Joon’s journey from starting out in debt to becoming one of the top online vendors in the world.
SEO 2020 by Adam Clarke
No matter your background, SEO 2020 will walk you through search engine optimization techniques used to grow countless companies online, exact steps to rank high in Google, and how get a ton of customers with SEO. First, let me tell you a little secret about SEO marketing…
They Ask, You Answer by Marcus Sheridan
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer, Revised & Updated
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more