In this article I want to explain you guys how to enter a market with WeChat (or winning chinese customers). Either you can enter the Chinese market, or you look up for Chinese Customers in the international market. In the following, I hope to give you some answers on how to catch new customers on WeChat.
WeChat Shopping through WeChat Mini Programs
Because shopping is more than just spending money. Just as we in the West are accustomed to strolling through shopping miles and being entertained by the range and new products on offer alone, the Chinese have discovered the game of new product offerings for their leisure time enjoyment. Chinese people spend a lot of time with small games, puzzles, photoshoots, etc. on the Internet. This passion is of great interest to the company Tencent (Founder of WeChat).
What the West is still regarding as different worlds have long since found each other in China. The distinction between “online” and “offline” shopping has been abolished. Within the WeChat Wallet, it doesn’t matter whether you pay for an order from the Internet or at the cash register. Read More
WeChat is China’s largest marketing platform. Nevertheless Advertisement on WeChat is a bit special. Since the Chinese consumer market is very young in two respects (consumers are young, but the mass market is only a few years old), Chinese consumers react to advertisements twice as often as in a global comparison.
Influencers on WeChat
Influencers (named Key Opinion Leader (KOLs) in China) have a high priority in the Chinese market. Their main task is to promote “official accounts”, content or campaigns. Influencers are characterized by their own followers, therefore, influencers can have a big impact on brand awareness, the acquisition of new followers and the credibility and authenticity of a brand.
The best chance to sell WeChat on a large scale is by using promotions. Even if the launch of a campaign is not possible in WeChat itself, the articles and interactive special offers or giveaways can be used to attract customers.
What are the best content strategies on WeChat? The success of an account depends on how well the content reaches the hearts of the users. WeChat articles are generally longer and more informative than posts on other social media channels. Potential customers are interested in content that is useful to them, informative and delivers content worth sharing. But Chinese people also like to read emotional texts. Other texts fall into the categories hot topics, news, and special offers.
It is important for brands (individuals or companies) to communicate with their customers via content. Content is the new currency for customer acquisition on the Internet, customers want to inform themselves before they buy something. They want to know what advantages and disadvantages the products offer them, but most of all they want to know how the offered products solve their problems or make their wish come true.